Abstract
AbstractMichael Porter's value chain framework is widely used as a strategic tool for identifying how the functional components of a firm provide value and margins for a business. The adoption of e‐commerce tools and techniques has led to a new perspective on value chain development, the e‐commerce value chain. Information technology has affected industry structure by allowing firms to gain efficiency in operations, driving down costs. At the same time, this technology has decreased pricing power and increased price competition. Firms are still forced to focus their strategic efforts on gaining sustainable competitive advantages. This chapter outlines the value chain framework, identifies emerging new business models that utilize e‐commerce tools and techniques, proposes a framework for an e‐commerce value chain, and gives examples of how these business models and value chains are used by businesses.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
