Value Chain Analysis of Backyard Poultry in Betanati Block, Mayurbhanj District, Odisha, India

Abstract

Backyard poultry is a low input or no input bird rearing practice and is characterized by indigenous night shelter system, scavenging system, with little supplementary feeding, natural hatching of chicks, poor productivity of birds local marketing and no health care practice which is usually takes place in back yard of rural household. This study has been done to understand the value chain of the back yard poultry in a depth manner in different stages. For the study the state, district and block has been selected purposively as this place was well known for the backyard poultry culture. The study is totally done by the help of sampling survey, FGD and some PRA tools. 60 samples of farmers 10 samples of middle man and 10 samples of consumers are taken to do the study. Sample of the farmers and consumers are selected by simple random sampling and the middle men are selected by the snowball sampling. Odisha is among one of the most vulnerable sufferer of the eastern coast cyclones, as the result of this the agriculture and the livestock which is the backbone of rural economy is badly affected. So the community focuses on the short term and low cost livestock backyard poultry to avoid a huge loss. In this study the system of back yard poultry has been studied clearly in all the stages, and sixteen different value chains are found. The detailed results and discussions are clearly elaborated.