Value-Based Leadership in Crowdfunding Digital Startup: A Qualitative Study in iGrow and KITABISA

Nur Hendrasto,Sumardjo Sumardjo,Arya Hadi Dharmawan,Lukman Mohammad Baga

doi:10.33642/ijbass.v7n5p3

Abstract

This study aims to identify the basic values of crowdfunding digital startup leaders at iGrow and kitabisa and also to understand how these values were created. Individual value systems are related to people's attitudes and behavior, especially in the leadership decision-making process. iGrow as an investment company for agriculture products has an orientation toward achieving profits, while kitabisa as a social movement platform has a social orientation toward helping others. This study used a qualitative approach through the in-depth interview from snowball sampling that served as the primary data. The research result proposed nine main values identified from leaders of both startup companies. The main values of iGrow leader were achievement goals, hard work, legacy, togetherness, and role models, while those of Kitabisa leader were rational, learning, hustler, genuine caring, and legacy. From the process in which these values were created, this study proposed a theory on a different path of value creation, called the value creation pathway. These research findings were only limited to the two leaders from iGrow and Kitabisa.

Highlights

The rapid growth of the digital industry has caused will drive organizations or companies to achieve better results what Christensen (1995) said as a disruptive technology. (Rosete and Ciarriochi, 2005). Jones and Olken (2005) even
From in-depth interviews with main respondents and good events that are interpreted with feelings of sadness and observations, this study identified the main values underlying feelings of joy
Not all of these events will drive the birth of a the leadership of iGrow and Kitabisa.com in making decisions value in a person

Summary

INTRODUCTION

The rapid growth of the digital industry has caused will drive organizations or companies to achieve better results what Christensen (1995) said as a disruptive technology. (Rosete and Ciarriochi, 2005). Jones and Olken (2005) even. Sudden changes are happening in so many industries and argued that leadership influences the national economic triggered harsh competition. On several occasions, it was growth of a country. The companies that own company and 72 percent of them feel this is not just an act they founded have become the new "giants" with fantastic to reduce unemployment, and for the national economic company valuations in a relatively short period compared to growth This generation was born when the world often faced a the conventional business. This study aims to identify the inner organizations and leaders in decision-making Values of these two digital startup leaders and see how these business becomes eco-friendlier and life-oriented.

MATERIALS AND METHODS

Findings

CONCLUSION