Valuation Analysis of Chinese Game Enterprises Based on Improved DEVA Model: Taking Panax Notoginseng Mutual Entertainment as an Example

Abstract

With the rapid development of the Chinese gaming market, valuation analysis of gaming companies has become a focus of attention for investors and the industry. This study takes Seven Seas Interactive Entertainment as an example and conducts valuation analysis of Chinese gaming companies based on the improved DEVA model. First, the research background and objectives are introduced, emphasizing the importance and innovation of the study. Secondly, the basic principles and limitations of the DEVA model are briefly introduced, and a method for constructing the improved DEVA model is proposed. Then, an overview of the development status and characteristics of Chinese gaming companies, as well as the development overview of Seven Seas Interactive Entertainment, is outlined. Subsequently, by analyzing the financial data of Seven Seas Interactive Entertainment, the parameters of the improved DEVA model are set and valuation calculations are carried out. The results of the valuation are analyzed and compared with the traditional DEVA model through empirical testing. Finally, the main achievements of the study are summarized, and future research directions are discussed. This study expands the methods and research perspectives for valuing Chinese gaming companies, providing reference basis for investment decision-making.