Valoración de la Resposabilidad Social Empresarial (RSE) por la demanda hotelera

Abstract

espanolThis thesis validates the multidimensionality of CSR from a consumer perspective in the Spanish hotel sector. It shows not only the dimensions that make up CSR, but also its components. Moreover, the value of CSR for the demand and its impact on consumers' purchasing behavior are identified. This research has been conducted by designing a measurement scale of CSR which provides information about the relationships between each dimension of CSR and the overall assessment of CSR. Thus, it allows identifying the contribution of each dimension on the overall assessment. The main contribution of this thesis is the design of the first assessment scale of CSR in the hotel sector based on a global view of the multidimensionality of CSR and the impact of its assessment on the consumer purchasing behavior. [-] Por tanto, el objetivo principal de este trabajo, la construccion y validacion de una escala de medida de la RSE en el sector hotelero, que proporcionase informacion sobre la relaciones existentes entre cada una de las dimensiones de la RSE con la valoracion global de la RSE, identificando las contribuciones existentes entre las diferentes variables participantes, se ha conseguido. EnglishThis thesis validates the multidimensionality of CSR from a consumer perspective in the Spanish hotel sector. It shows not only the dimensions that make up CSR, but also its components. Moreover, the value of CSR for the demand and its impact on consumers' purchasing behavior are identified. This research has been conducted by designing a measurement scale of CSR which provides information about the relationships between each dimension of CSR and the overall assessment of CSR. Thus, it allows identifying the contribution of each dimension on the overall assessment. The main contribution of this thesis is the design of the first assessment scale of CSR in the hotel sector based on a global view of the multidimensionality of CSR and the impact of its assessment on the consumer purchasing behavior.