Abstract
This study aims to measure the validity and reliability construct satisfaction and quality of library services based on the user using LIBQUAL (library quality) method with a touch of marketing management. Data analysis by Cronbach Alpha and Pearson Correlation. The research was conducted in Tanjungpura University (UNTAN) by taking samples of visitors (students) at six (6) faculty libraries namely three (3) social faculty of 150 people and three (3) science faculty of 150 people. The sample is chosen by purposive sampling method. Reliability test results show that the five US, IC, LP, LQ and KU variables show high instrument reliability. The result of pearson correlation test shows that the measurement instrument used has problem validity on some question items. At minimum service item with correlation value smaller than 0.30 is IC2, IC5 and LQ5 so it is declared invalid. At service expectation items with correlation value smaller than 0.30 ie AS8, IC1, IC2, IC4, LP1, KU1, KU2, KU4, and KU8. And at present service items with correlation values smaller than 0.30 ie IC1, IC3, LP1, LP3, LQ1, LQ3, LQ4 and KU1.
Highlights
This study aims to measure the validity and reliability construct satisfaction and quality of library services based on the user using Library Quality (LIBQUAL) (library quality) method with a touch of marketing management
Kepuasan Pemakai dan Peningkatan Kualitas Berbasis Pemakai : Pendekatan Manajemen Pemasaran Sebagai Paradigma Baru Perpustakaan
Summary
Ilmu perpustakaan dan aktivitas operasional sehari-hari selalu berkaitan dengan disiplin ilmu yang lain. Ada dua disiplin ilmu yang sangat berpengaruh pada kegiatan operasional perpustakaan, pertama teknologi informasi dan komunikasi (information and communication technology) yang berkaitan dengan kegiatan operasional perpustakaan sehari-hari seperti digitalisasi koleksi, sistem layanan dan e-library. Beberapa studi dan penelitian mengenai pemasaran yang memfokuskan tentang tingkat kepuasan pemakai dan kualitas layanan perpustakaan telah dilakukan dan diterapkan di banyak perpustakaan negara maju seperti di Amerika Serikat dan beberapa negara Eropa (Cook & Heath, 2000). 1. Di Amerika Serikat Dipelopori oleh American Library Association (ALA) banyak menyelenggarakan seminar dan publikasi tentang fungsi pemasaran untuk perpustakaan. Aktivitas lanjutan yang dimaksud tersebut banyak berkaitan dengan fungsifungsi pada manajemen pemasaran, yang antara lain berupa kegiatan periklanan, hubungan masyarakat dan publikasi. Tahun 1963 IFLA memelopori adanya konferensi tentang pengembangan perpustakaan terutama berkaitan dengan hubungan masyarakat
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