Abstract
We empirically examined the SPEED motives scale to measure a person's intention to attend spectator sports events using a Taiwanese sample, and explored if the SPEED predicts consumers' attendance intention in spectator sports events. We used an Internet-based survey for data collection, and collected 724 valid questionnaires. We used confirmatory factor analysis (CFA) for data analysis. The empirical analysis confirms the psychometric properties of the SPEED scale in the Taiwanese context. The SPEED scale also provides an explanation of the 37% variability in the intention to attend spectator sports events, indicating superior explanatory validity over previous research. Socialization, excitement, and diversion are significant predictors for a person's intention to attend spectator events, whereas performance and esteem are not. Our study also provides managerial implications.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
