Abstract

The purpose of this study is to identify the learning style and it relationship with student engagement. Many reveal that static in existing learning style or not willing to adopt others learning style has become one of the reasons for decreasing students’ engagement. To increase student engagement, instructor must identify first the needs of student, then proceed with match the student learning style and instructor’s delivery method. The Visual-Auditory-Kinaesthetic (VAK) is selected due to present purposes; VAK is the simplest learning style. The findings from this research may provide valuable insight in suiting or matching the best learning styles with the study environment, then help to increase the level of student engagement and, hence improve students’ academic performance. The objective of this study is to identify the relationship between VAK learning styles and student engagement, and 2) to recognize the learning styles that preferred among business student in private university. Data were collected from respondent by using the questionnaire method. The data was tested for its construct reliability and correlation was conducted to test the hypothesis. The findings show that Visual learning style has stronger relationship with student engagement.

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