Abstract
Background: Vaccination is the most effective method of preventing infectious diseases. Early success brought widespread acceptance and mass vaccination campaigns have greatly reduced the incidence of many diseases in numerous geographic regions.
 Objectives: To study the perspective of health professionals regard to barriers and solution for vaccination program in a district of South Kerala.
 Materials and Methods: A qualitative study design was done using free listing technique for both barriers and solutions. The data was entered into notepad and was transferred to Visual Anthropac software trial version. The software helped to generate ten important free lists of barriers and solutions with percentage, rank and Smith S value.
 Results: The present study had discussed regarding trust of western countries promoting vaccination and conspiracy theories related to them. The work of antivaccine lobby globally was debated. The controversy of MMR Autism and political will of different countries were deliberated. The role of media especially impact social media and internet had paved pathway for swift spread of contents.
 Conclusion: Major interventions should be planned systematically by the government to address barriers for immunization. Strengthening Information education and communication (IEC) over digital media using appropriate technology should be engrossed for sustaining vaccine coverage.
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