Abstract

Vaccine-hesitancy and political populism are positively associated across Europe: those countries in which their citizens present higher populist attitudes are those that also have higher vaccine-hesitancy rates. The same key driver fuels them: distrust in institutions, elites, and experts. The reluctance of citizens to be vaccinated fits perfectly in populist political agendas because is a source of instability that has a distinctive characteristic known as the “small pockets” issue. It means that the level at which immunization coverage needs to be maintained to be effective is so high that a small number of vaccine-hesitants have enormous adverse effects on herd immunity and epidemic spread. In pandemic and post-pandemic scenarios, vaccine-hesitancy could be used by populists as one of the most effective tools for generating distrust. This research presents an invariant measurement model applied to 27 EU + UK countries (27,524 participants) that segments the different behaviours found, and gives social-marketing recommendations for coping with the vaccine-hesitancy problem when used for generating distrust.

Highlights

  • The reluctance of citizens to be vaccinated fits perfectly in populist political agendas because is a source of instability that has a distinctive characteristic known as the “small pockets” issue

  • Vaccine hesitancy and political populism are propelled by similar motivations: a profound distrust in elites and experts

  • As the goal of our research is to develop a parsimonious invariant measurement model for testing the relationship between vaccine hesitancy and populism in general terms, only two drivers would be considered: the usefulness of being vaccinated and trust in the institutions that form the vaccine environment

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Summary

Introduction

The reluctance of citizens to be vaccinated fits perfectly in populist political agendas because is a source of instability that has a distinctive characteristic known as the “small pockets” issue. It means that the level at which immunization coverage needs to be maintained to be effective is so high that a small number of vaccine-hesitants have enormous adverse effects on herd immunity and epidemic spread. We aim to expand previous works by studying this underlying link with individual data that come from a large-scale survey that includes all the countries that belong to EU-27 + U.K. In that vein, Europe is the region with the highest level of vaccine hesitancy [4] and populism has recently been on an upward trend [5]. Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations

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