Abstract
This study attempted to analyze the decision-making structure of e-sports competition visitors by applying the VAB model to examine the effect of e-sports competition viewing on local tourism intention at the venue. As a result of the analysis, it was confirmed that the attitude toward e-sports games had a positive effect on tourism behavioral intention. It was confirmed that the selection attribute of e-sports games enhances the attitude toward the venue and has a positive effect on tourism behavioral intention. The conclusion based on the analysis results is that first, e-sports visitors are found to have high loyalty, so it is worth using as content for the tourism industry. Second, various marketing methods are needed to attract tourists from e-sports clubs. In conclusion, in order to revitalize e-sports tourism, high-quality performance, high-access stadiums, pleasant facilities, and active marketing should be carried out.
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