Abstract
This paper critically discusses the future of User Experience (UX) research across the tech industry and hence the shift from classic usability research towards design-led approaches, quantitative research discipline, A/B testing and telemetry. Likely causes for this shift are addressed to empower the UX research discipline to remain relevant. The areas covered include the identity crisis and democratization of UX research; evolvement and sustainability of the UX discipline; and fusion of UX across heterogeneous fields. The adaptations to this shift are discussed from the Point of View (PoV) of practitioners. This includes offering clarity and meaning based on the organizational context and product positioning; and also leveraging deep understanding human behavior with a focus on data integrity that relates to the technology and environment.
Highlights
There has been a noticeable shift across the tech industry away from classic user experience research towards Design-led approaches, quantitative research, A/B testing, and telemetry
The User Experience (UX) Research discipline played a critical role in software organizations, whereby decisions were often not made until the product and its features had been tested with users typically in a make-shift, or newly constructed usability lab
The HCI/UX Research Discipline is relatively young, while the pace of technological innovation is rapid - as such it is natural that the UX Research discipline needs to evolve its methods and practices to meet this change
Summary
There has been a noticeable shift across the tech industry away from classic user experience (usability) research towards Design-led approaches, quantitative research, A/B testing, and telemetry. This paper will take a look back at some likely causes for this shift, and look forward to what can be done for the User Research discipline to remain relevant
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