Abstract

This research seeks to analyze what is the tourist reality of the state of Nayarit and of each of the municipalities that make it up and in turn wants to know if municipal tourism is practiced correctly in the state. The main objective is to know the current state of tourist activity in the most important municipalities of said state to develop municipal tourism. A detailed investigation was carried out where various sources of consultation were used as a methodology, in which the use of the platform of the Institute of transparency and access to public information of the state of Nayarit stands out, and in turn a questionnaire was applied to the municipal tourism addresses. of said place. The information was processed and as a result it was obtained that in the state of Nayarit, municipal tourism has only been developed on the southern coast of the state, this is due to the polarization of tourism by the government and investors who have only focused on develop the Riviera Nayarit brand mainly in the municipality of Bahía de Banderas and in turn leaving aside the other municipalities of the state. As main findings it is obtained that in the state of Nayarit municipal tourism is not practiced correctly since there is a municipal administration focused on an optimal issue for tourism development, nor a plan on real development and no coordination against the different directions of the city council, to achieve advances in the matter of tourism; and the various municipalities do not have the trained personnel to direct the tourism directorates since they have little knowledge in tourism to prepare a good municipal tourism development plan.

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