Abstract
ABSTRACT This research considers the growing use of the Internet by campaigns in the United States at the sub-presidential level and examines whether the Internet can be used as an effective tool. My research examines the candidate Web sites on several dimensions of quality. The Internet quality index reflects attention to both scholarly research regarding information technology and literature on political campaigns and elections. Using a sample of House, Senate, and gubernatorial Web sites, I observed the relative quality of campaign Web sites from the 2002 mid-term election in relation to incumbency and political party affiliation. I also examined electoral success in relation to the Internet quality of the campaign Web sites. The goal of this analysis is to predict the quality of candidate Web sites by incumbency and political party affiliation; and subsequently, to answer the question of whether candidate Web site quality has a relationship to electoral success.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.