Abstract
Objectives: HPV vaccination has demonstrated efficacy in reducing HPV prevalence. Lack of knowledge about HPV is consistently noted as a barrier to HPV vaccination. The vaccination rate in Milwaukee is <30%. The Medical College of Wisconsin, The City of Milwaukee Health Department, and The Boys & Girls Clubs of Greater Milwaukee initiated a community-based research pilot aimed at increasing teens’ HPV knowledge with a multimedia campaign designed for their peers. Our goal was to determine the feasibility of incorporating teens into development of HPV-related health messages using social media and conventional media and learn whether their culturally relevant materials would resonate with other teens.
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