Abstract
Paddy is the major crop in India. It is the second most important crop in the world in terms of cultivation. India's public agricultural information generation, testing, and transmission system are one of the world's largest and most complicated. Information sources and channels play a major role in communicating various farm information to farmers, who are the end-users of information containing various farm technologies, which motivates them to adopt newer technologies. In the Telangana state Khammam district was selected purposefully and two blocks and in each block two villages were selected based on the more cultivation area of paddy. From each village, thirty respondents were selected proportionately and randomly, comprising a total of 120 respondents as a sample. The study revealed that progressive farmers and extension officials of the agricultural department were the most preferred agricultural information sources, whereas result demonstration and television were important channels preferred in the study area.
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