Utilization of the marketing adaptability of branded mobile applications: The effect of these apps on brand experience, attachment, and their further impact on Brand vocal, loyalty, and satisfaction with the complementarity effect of Digital footprint, social media intensity, and engagement

Ramsha Samad,Danish Ahmed Siddiqui

doi:10.2139/ssrn.3941959

Utilization of the marketing adaptability of branded mobile applications: The effect of these apps on brand experience, attachment, and their further impact on Brand vocal, loyalty, and satisfaction with the complementarity effect of Digital footprint, social media intensity, and engagement

Ramsha Samad, Danish Ahmed Siddiqui

https://doi.org/10.2139/ssrn.3941959

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Journal: SSRN Electronic Journal

Publication Date: Jan 1, 2021

Affiliation: University of Karachi

#Social Media Intensity #Brand Experience + Show 8 more

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Utilization of the marketing adaptability of branded mobile applications: The effect of these apps on brand experience, attachment, and their further impact on Brand vocal, loyalty, and satisfaction with the complementarity effect of Digital footprint, social media intensity, and engagement

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