Utilization of Social Media to Handle Stunting in Banda Aceh City Health Centers

Abstract

Social media exposure is an important source of knowledge to avoid malnutrition. Social media is also effective in increasing stunting prevention behavior in toddlers. The city of Banda Aceh is a smart city which has a mission to create an advanced urban ecosystem with quality public facilities and infrastructure integrated with a healthy, tolerant society and a strong sense of togetherness. Objective: This research aims to find out what types of social media are owned, most frequently used, how the planning, organizing, implementing and monitoring processes are and what obstacles are encountered by health workers in providing health promotions regarding handling stunting using social media belonging to a community health center in the city of Banda Aceh. Research Method: In this research the type of research is qualitative with the approach used being descriptive. Data collection techniques in this research include observation, interviews and documentation. The results The types of social media most often used by community health centers for health promotion are Instagram, Facebook and WhatsApp because they are easy for the public to access. The form of realization of the puskesmas in carrying out planning is the existence of social media accounts which are used to carry out health promotions even though they are not yet used optimally. The form of organizing carried out by the community health center is to assign one admin person to be given more responsibility for managing social media. The form of Actuating (implementation) carried out by the admin is in the form of posts posted on social media account pages. This form of controlling (supervision) of social media is carried out directly by the puskesmas by the head of the puskesmas. Conclusion: Banda Aceh City Health Center has made efforts to promote health using social media.