Utilization of social media application in regency SMEs performance

Abstract

The decline in public buying interest has an impact on all business sectors in Indonesia, including MSMEs. During the Covid19 pandemic, Regency MSMEs still use conventional systems, so new breakthroughs are needed to increase turnover and unlimited marketing so that MSMEs can survive and advance. Digital marketing activities are promotions and market searches through online digital media, one of which is social networking facilities. The purpose of this research is to broaden the knowledge and skills of digital marketing, especially social media, in micro, small and medium enterprises (MSMEs) to increase sales turnover. Participants are MSME Regency Balikpapan city; the method used in this activity explains digital marketing materials, share experiences and discussions, and the implementation of social media applications. This study indicates that the use of social media that is often used is Facebook in displaying business profiles by 56.25% and WhatsApp (WA) by 50%, Instagram (IG) by 18.75% and others by 25 % for product promotion. Based on the research results on the use of applications in pandemic that is ride 12,5%, Permanent 37,5% and doen 50%. MSME actors have not maximally used social networks, especially YouTube, to promote their products.