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Abstract
The search for a practical apprenticeship place can be the first step in the business world for German students. The students have to apply for this placement, as Companies require applicants. Facebook is one of the most often used social networks among the younger generation in Germany, which can provide a direct communication channel between businesses and candidates. The research evaluates the reasons to use Facebook to identify a solid apprenticeship training platform for German students. Research methods applied: scientific publication analysis, survey (by paper-based questionnaire) of German students of the ninth and tenth grade. Analysis of survey data by main indicators of descriptive statistics: arithmetic mean, mode, median, and standard deviations to get an impression of evaluations on analysed aspects by survey respondents. Analysis of variance – ANOVA – is applied to study the difference of the assessments between female and male school children and the differences between the ninth and tenth classes. The existence of correlations between the intensity of use of social network sites (SNS) and the apprenticeship seeking process have been investigated. The results of the research have shown that there are differences in evaluations, on analysed aspects, between female and male school children in the analysed classes on the occasion career entry by the apprenticeship.
Highlights
The paper investigates the interest of school children seeking apprenticeship training placement through the Facebook channel
The survey was organised by the paper-based questionnaire which had questions about the needs and use of school children regarding the transfer of information about apprenticeship opportunities via Facebook
The interesting point is that only the statements for the topic “the following information should be presented by companies on Facebook for apprenticeship training positions” differ statistically significantly with high probability
Summary
The paper investigates the interest of school children seeking apprenticeship training placement through the Facebook channel. The research question is “How school children use Facebook to investigate companies as an apprenticeship provider?”. Organisations need young individuals and well-educated employees They are offering their apprenticeship places on different channels to the school children. These companies use Facebook to get in touch with potential candidates. The specific assumption for this article is that the intensity of use of SNS influences school children with their investigation for information about possible apprenticeship places. T. Sander et al Utilization of Facebook by school children in the apprenticeship seeking process sumptions for the investigated issues. Spearman correlation and ANOVA were applied to test significant differences of evaluations in a study of analysed aspects by respondents and to describe the use of Facebook as a tool for the apprenticeship seeking process. The novelty of this study has the focus to the perspective of research in studying school children with their apprenticeship opportunities on Facebook in promoting apprenticeship seeking processes through social media
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