Abstract
This research aims to analyze the use of digital marketing via social media to increase sales for entrepreneurs in the Malang Convection sector. This research uses a qualitative descriptive research method approach with data collection techniques, namely interviews and literature study. Utilizing digital marketing strategies through social media provides great opportunities for entrepreneurs in the bikiniaja_id convection sector in Malang to increase sales. By utilizing digital platforms such as Instagram, Facebook and Twitter, convection entrepreneurs can effectively promote their products to a wider audience. With the right digital marketing strategy, convection entrepreneurs in Malang can achieve sustainable sales increases, strengthen their brands, and achieve success in an increasingly digitalized business world.
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