Abstract
Previous articleNext article No AccessDiscussions and Review EssaysUtility Maximizers and Cooperative UndertakingsEric DaytonEric Dayton Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Ethics Volume 90, Number 1Oct., 1979 Article DOIhttps://doi.org/10.1086/292140 Views: 4Total views on this site Citations: 6Citations are reported from Crossref Copyright 1979 The University of ChicagoPDF download Crossref reports the following articles citing this article:John Tsalikis, David J. Fritzsche Business Ethics: A Literature Review with a Focus on Marketing Ethics, (Jun 2012): 337–404.https://doi.org/10.1007/978-94-007-4126-3_17Ho Taek Yi, Alan J. Dubinsky, Chae Un Lim Determinants of telemarketer misselling in life insurance services, Journal of Services Marketing 26, no.66 (Sep 2012): 403–418.https://doi.org/10.1108/08876041211257891Anusorn Singhapakdi Perceived Importance of Ethics and Ethical Decisions in Marketing, Journal of Business Research 45, no.11 (May 1999): 89–99.https://doi.org/10.1016/S0148-2963(98)00069-1Anusorn Singhapakdi, Scott J. Vitell, Kenneth L. Kraft Moral intensity and ethical decision-making of marketing professionals, Journal of Business Research 36, no.33 (Jul 1996): 245–255.https://doi.org/10.1016/0148-2963(95)00155-7John Tsalikis, David J. Fritzsche Business ethics: A literature review with a focus on marketing ethics, Journal of Business Ethics 8, no.99 (Sep 1989): 695–743.https://doi.org/10.1007/BF00384207Shelby D. Hunt, Scott Vitell A General Theory of Marketing Ethics, Journal of Macromarketing 6, no.11 (Sep 2016): 5–16.https://doi.org/10.1177/027614678600600103
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