Utilising technology as a transmission strategy in intangible cultural heritage: the case of Cantonese opera performances

Abstract

ABSTRACT Globalised technological advancements have radically transformed how intangible cultural heritage (ICH) is inherited in contemporary society. Despite being recognised as a Human ICH by the United Nations Educational, Scientific, and Cultural Organisation, Cantonese opera is facing existential crises attributed to an ageing demographic and shrinking audience base. To survive in a rapidly changing sociocultural landscape, Cantonese opera performances in Hong Kong have embraced modern technologies, including artificial intelligence, holographic projection, and virtual reality. By exploring the perspectives of 86 Cantonese opera practitioners, this study critically examines the perceptions, experiences, and challenges associated with technology adoption as a safeguarding strategy for ICH transmission. This study revealed the complex interplay between technology use and cultural transmission, adding to heritage literature by shedding new light on audience reach, content enhancement, value creation, and funding strategies in the context of technology adoption, and the corresponding negotiation of tradition and modernity within ICH communities. The findings emphasise the importance of preserving traditional core values, identity, and artistry inherent in the performing arts of ICH, even as technology adoption becomes radically widespread, shedding light on a cautious integration of technology in ICH in this technology-focussed era.