Uticajni faktori prodaje paradajza u Ile-Ife regiji, država Osun u Nigeriji

Ajibola Ojedokun,Victoria Ayorinde,Olufemi Yesufu

doi:10.5937/jpea24-26487

Abstract

This study was conducted to identify the factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria. Primary data were collected from a total of 100 tomato marketers using a multistage sampling technique. The data were analysed using descriptive statistics, gross margin analysis and multiple regression analysis. The result obtained revealed that wholesalers had a higher gross margin than retailers. Gender, education level and transportation costs were found to influence the marketing margin of retailers, whereas household size and transportation costs influenced the marketing margin of wholesalers. The study therefore recommends that tomato marketers should be encouraged into wholesale marketing. This can be achieved by subsidization and the implementation of an efficient marketing system.

Highlights

Fruits and vegetables play a very important role in human nutrition and are considered a major source of essential vitamins and minerals
The purpose of this study is to identify and analyze the factors influencing the marketing margin of tomato marketers in Nigeria
The results obtained indicate that the majority of the wholesalers and retailers interviewed were married ((93.8 % and 88.3 %, respectively)

Summary

Introduction

Fruits and vegetables play a very important role in human nutrition and are considered a major source of essential vitamins and minerals. Vegetable production claims a substantial share (about 25 %) of the major food crops cultivated in the tropics, providing a source of livelihood to a considerable section of the population (Shehu and Mohammed, 2017). In Nigeria, a total area of one million hectares is reportedly used for tomato cultivation, which accounts for about 18 percent of the average daily consumption of vegetables in Nigerian homes (Chidi, 2012). It is cultivated almost throughout Nigeria, generating employment both at urban and rural levels (Adenegan and Adeoye, 2011)

Objectives

Methods

Results

Conclusion