Abstract
Daily maintenance of cultural awareness is one of the tasks in planning tourism development worldwide. In order to integrate tourism into the context of general cultural and social development, it is necessary to continuously inform and educate all tourism stakeholders about the correct and ethically acceptable ways of using tourism resources. Since cultural resources often become degraded, sometimes with inability to revitalize, special attention must be paid to tourism planning and touristic value commercialization. Through the process of cultural emancipation, it is necessary to minimize the conflicts that may arise between the guest, the host and the space as the environment in this interaction. One of the models can be found in the positive impact which ethical codes can exert on the development of the culture of behaviour in tourism, as a social phenomenon.
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