Uticaj motiva i pratnje na putovanju na zadovoljstvo izborom destinacije i smeštaja

Abstract

The paper examines whether differences in travel motives as well as whether differences in the travelling society, as a closely related category with the travel motive, have an impact on differences in the perception of satisfaction with the destination and accommodation at the destination. The research was conducted on the example of Vrnjačka Banja, a tourist destination that is experiencing evolution and transformation from a spa destination of mass tourism to a wellness and spa luxury destination, which focuses on the so-called bleisure tourists. The research was conducted on a sample of 143 respondents who visited the destination in the period from May to September 2023. The results of the research show that differences in travel motives affect satisfaction with the destination, as well as satisfaction with accommodation at the destination. On the other hand, the research did not find clear evidence that differences in travel companions affect satisfaction with the destination, as well as satisfaction with accommodation at the destination.