Abstract
This article deals with the communicative uses of LinkedIn by companies and professionals in the information sector. Its aim is to determine for what purposes this network is used, which of its tools and applications are most used by this sector, to what degree they contribute to content generation, and what positioning is obtained in comparison with other sectors in this professional network. Accordingly, its presence is analyzed in company directories, professional directories, discussion boards and in applications such as LinkedIn Pulse. At the same time, the study analyzes positioning attained in LinkedIn’s company and professional rankings. All of the foregoing is carried out keeping in mind the prevailing communicative parameters in this professional network and which contribute to building profiles, creating influence groups, content generation, and personal brand management.
Highlights
This article deals with the communicative uses of LinkedIn
Its aim is to determine for what purposes this network is used
which of its tools and applications are most used by this sector
Summary
Referencia normalizada AGUADO GUADALUPE, Guadalupe (2015): “Usos comunicativos de Linkedin: incidencia en empre sas y profesionales de la información”.
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