Using Visual Images to Achieve Environmental Justice: A Case Study of the Asarco Copper Smelter in El Paso, Texas

Abstract

Abstract Little research has focused on the use of visual imagery in struggles for environmental justice (EJ). This article contributes to knowledge by gauging respondents' reactions to two images used in a recent conflict surrounding the proposed reopening of a copper smelter owned by the American Smelting and Refining Company (ASARCO) in El Paso, Texas. After viewing the images, respondents voiced concern about environmental injustices and expressed interest in job creation that would be safer and fairer for themselves, their children, and future generations. An analysis of respondents' reactions informed the creation of two alternative images designed to resonate with local values and advocate for environmental justice. When designing protest images, EJ groups should use text to make the point of the image clear, include pertinent information about the hazard, and use imagery that is meaningful to people who are likely to be affected.