Using Video, Multimodal Interaction Analysis, and Dramaturgical Metaphors to Understand Disciplinary Literacies and Educational Leadership

Abstract

Abstract Purpose To examine – through video – the literate life as a school administrator through the use of multimodal interaction analysis (Norris, 2004) and dramaturgical metaphors (Goffman, 1959) in order to address how school administrators use language – both verbal and nonverbal language – to negotiate the roles they play with various audiences in daily interactions. Methodology/approach While studies on communication in school administration focus on its practical, relational, and logistic aspects, they tend to neglect the truly complex nature of literacy, communication, and social interaction. Through the use of video, Multimodal Interaction Analysis (MMI), and dramaturgy, it is possible to capture and analyze language use in its totality – to explore how it truly works on the stage of school: a constant, overlapping marriage of nonverbal and verbal communicative modes that cannot be divorced and should not be examined separately. This chapter provides a progressive approach to help school administrators understand how their verbal and nonverbal language affects the interactions they have with various audiences every day. Findings The autoethnographic study revealed the intersection of language and leadership in the life of a school administrator. It also showed how video, multimodal interaction analysis, and dramaturgical metaphors can help educational leaders understand their own literate lives through new lenses and how they can grow from that understanding. Practical implications Continued studies using video, multimodal interaction analysis, and dramaturgical metaphors can further illuminate the complex language practices of school leaders and provide unique lenses to examine other school-based and non-school-based social interactions, so we can better understand the myriad roles we play and the language we use to negotiate those roles.