Abstract
Background: The demand for venison has grown at a significant rate in recent years. This is being met with large quantities of imported produce as well as venison sourced from the UK, with wild‐shot deer, parkland herds and farmed deer all contributing to the supply chain. This increase in demand has resulted in an expansion of the number and size of deer farming enterprises, and consequently an opportunity for veterinary consultancy and advice to farmers. During the Covid‐19 pandemic, farmed venison demand has remained stable, but there has been a significant reduction in the value of wild venison. Some of the procedures and technologies used routinely to improve fertility and reproduction in cattle and sheep farming can be transferred to deer farming; by doing so, benefits in reproductive efficiency and performance of the herd can be realised.Aim of the article: This article discusses the benefits of ultrasound examination of deer for herd management, with reference to additional reproductive technologies that are currently used extensively in other countries where deer farming is established.
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