Abstract

The social media platform, Twitter, was used to understand the patient perspective on experiences with asthma. A content analysis of 844 tweets was conducted. The sample of tweets was obtained by performing a keyword search over the course of a one week period. The categories for coding were established based on a literature review. The most frequently occurring theme to emerge in the data was general disease state (n=115, 13.7%). The next most frequently found themes included triggers of asthma (n=100, 11.8 %) and general treatment (n=95, 11.2%). Asthma was often discussed in a joking manner and tweets were utilized to share medical information. Results proved that Twitter can serve as a valuable research tool to understand how people communicate about health topics.

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