Abstract
An innovative product may not be successful when launched to the market arena; this paper explores the use of TRIZ tools at early stages of the user centered design approach (UCD) to develop new products. This paper proposes an application of TRIZ tools through an abstract analysis of the customer’s interactions and the context; this allows a deeper understanding and a comprehensive definition of customer requirements. The authors’ proposal is aimed at identifying innovative commercial successful opportunities. The main contribution of this paper is centered on the integration of the value creation and innovation tools of the UCD approach and TRIZ at early design stages. The first part of the paper describes the link between relevant design methodologies and innovation tools applied by UCD and TRIZ. The next section discusses the integration of UCD and TRIZ. The third section presents applications of this integration. Finally conclusions are presented and further work is described.
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