Abstract
A number of recent films such as An Inconvenient Truthand The Age of Stupid aim not merely to inform their audience about climate change, but to engage them in taking mitigation action. This paper outlines the transtheoretical model of behavioural change, which incorporates six stages of change that individuals progress through as they change their behaviour, and ten associated processes of change. Using four climate change films as illustrations, I show how the model can be applied to identify the processes of change employed or depicted by sustainability communications. I then discuss research on the impacts of the films in light of this analysis, considering the strengths and limitations of the movies’ use/portrayal of processes of change with regard to encouraging viewers to change their behaviour. The paper concludes with recommendations for how film may be used more effectively as a tool to inspire climate change mitigation action.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.