Abstract

Purpose – This study sought to investigate the factors that influence students’ intention to use the Internet for academic purposes in Universiti Utara Malaysia. This study applies theory of planned behaviour (TPB) as the base model. The model employed the original variables from the theory i.e. attitudes, subjective norms, perceived behavioural control and intention. Method – A survey involving of questionnaires was conducted among 369 public university students. Multiple regression was employed to examine the factors influencing intention to use the Internet for academic purposes. Findings – Results revealed that the variables attitude, subjective norms, and perceived behavioural control are statistically significant in influencing intention to use the Internet for learning purposes. It was also found that 38% of the variance in students’ intention to use the Internet is cumulatively explained by their attitude, subjective norms, and perceived behavioural control. Significance – The paper provides useful scientific insight into the relationships between attitude, subjective norms and perceived behavioural control variables towards intention to use the Internet for academic purposes. The findings can be used to promote the use of Internet among students in enhancing their learning experience.

Highlights

  • In the past few decades, Internet technologies have played an important role in the personal and even professional lives of many people

  • The aim of this study was to investigate the intention of business students to use the Internet for academic purposes, using the Theory of Planned Behaviour (TPB) as the underlying framework

  • Three hypotheses were formulated and all of them received empirical support, suggesting that theory of planned behaviour (TPB) is appropriate in explaining intention to use the Internet for academic purpose by business students

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Summary

Introduction

In the past few decades, Internet technologies have played an important role in the personal and even professional lives of many people. Individuals routinely use Internet technology especially for various purposes such as for communicating with others, doing online shopping, paying bills or managing bank accounts. The Internet is used for communicating with clients, and sharing knowledge across organizations, to name a few. Many universities have taken advantage of the new communication technology made possible by Internet technology by integrating it with the existing curriculum to make learning and teaching experiences more interactive and attractive. Many universities have provided relevant infrastructure toward this end so as to make sure that students and teachers alike will not be left behind by the new Internet-driven technology. The students in particular are able to benefit from the new technology in preparing themselves to deal with the real challenges at the workplace after they graduate

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