Abstract
BACKGROUND AND OBJECTIVES. Management of competitiveness of higher educational institution as a science is a system of ordered knowledge in the form of concepts, theories, principles, ways and forms of management. We present scientific-methodological bases of competitiveness management in university as a system of ordered knowledge, concepts, theories including basic statements of modern competition theories, self-organization theory, system and integrative approaches of new management paradigms, which universality will contribute to the best interpretation of the process of development of appropriate principles and ways of competitiveness management in higher educational institution. These principles can be implemented with the help of the Hackathon Ecosystem, the main task of which will be to manage the competitiveness of the institution of higher education.METHODS. In the study to determine the level of competitiveness of the institution of higher education achieved with the help of the Hackathon ecosystem, the integr al indicator of competitiveness of the university as a set of quality potentials of education, competitiveness of educational services provided, efficiency of marketing activities, efficiency of investment management activities were used.FINDINGS. Management of university competitiveness as a process is a set of managerial actions, providing the achievement of objectives by transformation of resources at "input" into products at "output". We consider the university competitiveness management as a set of tools and methods for maintaining and increasing competitiveness. The main tool in this case is the quality of educational services. The factors of modern paradigm of university service quality management are revealed and the specific directions of quality assurance of university educational services are offered.CONCLUSION. The creation of an educational cluster as a group of geographically adjacent interrelated educational institutions of a certain profile (general, primary vocational, secondary vocational and higher vocational education) and related employers headed by branch ministries, state and municipal governments with a coordinating center, will increase the competitiveness of the basic university.
Highlights
Changes in the organizational and economic conditions of Ukrainian universities, increasing demands of society for the quality of education, entering the Bologna process and the associated updating of technologies and training standards have largely contributed to the aggravation of competition in the market of educational services (Golovchanskaya, 2011)
The statement of the research is based on the fact that the theoretical apparatus formed and the available practical experience of work in market conditions do not provide the management of higher education institutions with the necessary scientific and methodological basis
Educational cluster is a coordinating center of a group of geographically adjacent interconnected educational institutions and related employers headed by branch ministries, state and municipal authorities
Summary
Changes in the organizational and economic conditions of Ukrainian universities, increasing demands of society for the quality of education, entering the Bologna process and the associated updating of technologies and training standards have largely contributed to the aggravation of competition in the market of educational services (Golovchanskaya, 2011). We present scientific-methodological bases of competitiveness management in university as a system of ordered knowledge, concepts, theories including basic statements of modern competition theories, self-organization theory, system and integrative approaches of new management paradigms, which universality will contribute to the best interpretation of the process of development of appropriate principles and ways of competitiveness management in higher educational institution. These principles can be implemented with the help of the Hackathon Ecosystem, the main task of which will be to manage the competitiveness of the institution of higher education.
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