Abstract

Despite the fact that dockless bike-sharing (DBS) usage first experienced explosive growth, its continuous usage rate remains low. The ultimate success of a DBS service is more dependent on its continued usage rather than its initial adoption. Following the extended technology acceptance model (TAM), this study aims to explore factors that influence the continuance intention of DBS users. The framework of research was validated using a sample of 369 DBS users in China. The results show that perceived usefulness and perceived ease of use positively influence a user’s intention to continue using DBS. Both descriptive social norms and injunctive social norms are positively related to the continuance intention of DBS users. Moreover, environmental concern significantly affects the continuance intention of a user indirectly via perceived usefulness and perceived ease of use. Furthermore, the extended TAM has stronger prediction ability than the original TAM in the context of DBS services.

Highlights

  • Fueled by advances in mobile technology, the Internet of Things (IoT), and growing public awareness on environmental issues, bike-sharing has become a form of public transportation (PT) in many cities worldwide (Chen et al, 2020)

  • The article adopted SmartPLS to analyze the data for the following reasons: first, partial least squares structural equation modeling (PLS-SEM) is better for studies that focus on theory development than covariance-based structural

  • As was found in previous research that has examined the indirect effect of environmental concern on pro-environmental behaviors and continuance intention of green products or services (Wu J. et al, 2019; Zhang et al, 2020), this study revealed that environmental concern has a positive and statistically significant impact on the continuance intention of dockless bike-sharing (DBS) users via perceived usefulness and perceived ease of use

Read more

Summary

Introduction

Fueled by advances in mobile technology, the Internet of Things (IoT), and growing public awareness on environmental issues, bike-sharing has become a form of public transportation (PT) in many cities worldwide (Chen et al, 2020). In 2016, a new generation of bike-sharing, namely dockless bike-sharing (DBS), emerged in China and became very popular (Manca et al, 2019). Compared with traditional bike-sharing services where a user needs to borrow a bike from a docking station and return it to another docking station within the same system, DBS services allow users to locate shared bikes anywhere parking is permitted. The main advantage of DBS is its convenience, as locating, unlocking, dropping, and paying for the use of a bike is primarily completed through a smartphone application (Chen et al, 2020). The development of DBS potentially contributes to reduction in vehicle trips and, enhances the possibility of green travel. DBS services are supported by governments and are considered to be an indispensable part of long-term urban green transportation systems

Objectives
Methods
Results
Discussion
Conclusion
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call