Abstract
The Jemaah Tabligh dakwah approach study uses quantitative studies based on the Structural Equation Model (SEM) to analyze the various relationships between variables in the model. This study aims to develop and verify the validity and reliability of the instrument using the Exploration Factor Analysis (EFA) to measure the construction of religious charities, religious knowledge, method of delivery and emotional intelligence in the field of dakwah. This study has adapted the instruments developed by some earlier researchers, and also modified some statements in accordance with current studies. Therefore, it is necessary to re-run the Analysis of Factor Analysis of the Exploration (EFA), as the current study area may differ from previous studies, or the current study population is far different from previous studies in terms of socio-economic status, ethnicity and culture (Awang, 2010). Overall, the findings revealed that 15 items were abolished after the EFA was implemented. Only the reduction of items for the construction of the Ibadah Amal only, is 15 items. This reduction is due to a number of things that have been built before, no longer suitable for current studies or there are different item structures in current studies compared to previous study structures. The researchers need to recalculate the value of Internal Indicators of the current instrument for the new Alpha Cronbach value. Based on Awang’s suggestion (2010; 2012), researchers decided to carry out the EFA re-item to measure the construction and in this study will be described in detail the procedure for conducting an EFA analysis for each construction.
Highlights
Tourism is the world’s largest income earner
A quantitative approach was used for this study to find out the relationship between service quality and customer satisfaction on Star Cruise Libra, Penang
The respondents agreed that their overall satisfaction with the service they experienced on Star Cruise with 49.0%, 27.5% responded with neutral, 27.5% with strongly agree
Summary
Tourism is the world’s largest income earner. It is a popular global leisure activity and the arrival of guests from abroad helps bolster a nation’s economy in many ways. More new and repeat tourists lead to more revenue for companies, which boosts performance-based pay to staff enhancing service quality in addition to facilitating investment in facility upgrades that help to exceed customer expectations (Albattat et al, 2019; Eraqi, 2006). While both service quality and customer satisfaction have been researched broadly within hospitality and tourism studies, little remains known about satisfaction in the specific context of the all-inclusive holiday sector. The objective of this research is to shine a light on the intricate and inter-influencing relationship between service quality and customer satisfaction aboard Star Cruises’ SuperStar Libra
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