Abstract
In this study, the authors examinied two methods of measuring student learning outcomes—GPA and performance on a standardized test (Major Field Test in Business). Clear differences were found between the two outcome measures, underscoring the need for a multifaceted approach to assessing learning outcomes, especially at the program level. Though the GPA had strong internal validity and reflected student performance in the context of the curricular and pedagogical priorities of an institution, standardized test scores provided greater external validity and allowed institutions to quickly establish a baseline and benchmark against national norms.
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