Using the Contingent Valuation Method (CVM) to Analysis the Tourist Value of Zhangye Danxia Landform

Abstract

AbstractAccording to the results, the respondents’ WTP medium value of the non-use value to the Zhangye Danxia landform is 10 yuan / person, and the average is 12.52 yuan / person. The WTP by using the number of maximum likelihood estimates is 15.82 yuan / person. As the respondents who are from the major state-owned units, the non-use value of Zhangye Danxia landform is between 70.73-111.90 million yuan. Among the social factors such as income, gender, education and age, they are lack of the correlation to WTP. But such as occupations, the awareness of scenic spots, the preference of scenic spots, the concern about the conditions of the environment and the support for environmental restoration or protection are closely interrelated with WTA. There is a very significant impact on the value of WTP by occupation, income and the awareness of scenic spots. But the influence of age, gender, education, the awareness of scenic spots on the value of WTP is not remarkable. And the support for environmental restoration or protection are not relevant to the value of WTP. In addition, the regression analysis results showed that such as age, education, occupation, the awareness of scenic spots and environmental changes , these factors have a negative correlation with the value of WTP, and the preference is positively associated with WTP. This is identical to the results of the contingency table analysis.KeywordsCVM (Contingent Valuation Method)Danxia tourism resourcescontingency table analysisWLS (Weighted Least Square Method)