Abstract
Given the increase in online shopping and the prevailing research gap, this study designed and implemented an online shopping system for Gulf brands. It presents an online customization feature-based design and implementation concerning the case of GhazzawiGowns. The study used the B/S model (browser/server) to design and implement an online shopping system for Gulf brands. This system was developed because online shopping is increasing in the Gulf. Users were asked to provide their input concerning the services and website usage. Feedback showed that the developed system could effectively meet customers’ online shopping needs. However, only a few agreed that Gulf brands provided customization. This highlights that very few services are being offered online that give users a choice to customize products. The provided functions and descriptions of the system were user-friendly and provided greater accessibility to address various design issues. However, the webpage needs to be updated to improve offerings and services.
Highlights
It is expected that online shopping will continue to thrive with a compound annual growth rate (CAGR)
Punj [6] writes that convenience advantages, instant search results, and reduced time increase its preference over the traditional mode of shopping
The findings showed that only a few agreed that Gulf brands provided customization, whereas most brands provided customization in the UK
Summary
Online shopping is the fastest growing technology across the world [1,2]. It is expected that online shopping will continue to thrive with a compound annual growth rate (CAGR). The simplicity of use of a mobile app or clarity of functionality and ease of navigation are essential requirements for e-commerce retailing to thrive and run successfully This characteristic pertains to customer internet buying behavior trends. The study will offer a system to the retailers that can accommodate their needs for inducing positive, prompt, and pleasant feelings among the customers to enhance the online customer experience. It will highlight the significance of implementing a system for successful online applications as various businesses continue to engage in online activities. Why is it essential to create the best environment for customers to conduct online shopping using content management?
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