Using territorial marketing to ensure spatial development of regional agricultural systems in Ukraine during martial law

Abstract

Ensuring the spatial development of regional agricultural systems in Ukraine during martial law requires a comprehensive study and implementation of urgent effective tools and mechanisms. The hostilities had a negative impact on agriculture, disrupting the regional structure of agricultural production and consumption, destroying agricultural land, assets, enterprises in certain regions of Ukraine, and reducing the volume of agricultural exports through traditional logistics channels. The aim of the study is use territorial marketing to ensure the development of regional agricultural systems in Ukraine. It is based on the analysis of regional structure of agricultural systems in Ukraine, clustering of regional agricultural systems in terms of relative security of sustainable agriculture, and mechanisms of land use development. The regional structure of agricultural systems in Ukraine is analyzed and the territories where the ecosystem is destroyed and unsuitable for agriculture, which are temporarily occupied are identified. The dynamics of planted area of agricultural crops under the harvest were assessed, clusters of regional agricultural systems of Ukraine during martial law were identified. Based on research results, the use of territorial marketing is proposed, a mechanism for sustainable agriculture and strategic land use planning is developed. Prospects intend to ensure spatial development of regional agricultural systems in Ukraine during martial law by relocating agricultural enterprises to relatively safe regions, creating of integrated entrepreneurial agricultural structures, developing of public-private partnerships, attracting investments and introducing innovations, digitalization in agriculture, developing exports within the framework of cross-border cooperation, increasing employment in agriculture due to internal migration processes, etc.