Using Technology Acceptance Model to Analyse the Influential Factors on Consumers Purchase Intention

Abstract

VR is a technology that simulates a realistic environment created through computer technology and perceptual devices. It provides users with an immersive experience by placing them in a computer-generated virtual world that they can perceive and interact with. Apple Vision Pro is a head-mounted display device that combines augmented reality (AR) and virtual reality (VR) and was recently developed by Apple. The purpose of this paper was to explore the factors that influence the purchase intention of the Apple Vision Pro among the contemporary 1825-year-old consumer group. With the help of the technology acceptance model (TAM), this paper analyzed the product in terms of perceived ease of use, perceived usefulness, and consumer attitudes using SWOT in qualitative analysis. The conclusion of this paper was that perceived ease of use (PEOU), perceived usefulness (PU), and consumer attitudes have a positive effect on purchase intention when consumers could pay, and that PEOU, PU, and consumer attitudes do not have an effect on purchase intention when consumers do not have the ability to pay. The contribution of this paper focuses on exploring the factors that influence contemporary young peoples willingness to purchase the Apple Vision Pro and its similar high-end technology products.