Abstract
Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation to systemic innovation and digital innovation. This study further contributes by shedding light on the added complexity brought by digital innovation but also the need for a combined and mixed systems thinking approach.
Highlights
Advancement of digital technologies has spawned profound innovation opportunities
In this paper we focus on digital business model innovation as an instance of systemic innovation [2] and digital innovation [3]
In the same line of reasoning, we argue for the potential of systems thinking to address digital business model innovation
Summary
Advancement of digital technologies has spawned profound innovation opportunities. Systems thinking is a holistic approach which provides a language and a set of tools tackling underlying patterns and structures, mental models, and relationships (e.g., [6,7,8,9,10,11,12,13]). It can be viewed as a practical application of various systems ideas [14]. The application of systems thinking to business model innovation remains mainly blackboxed [18]
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