Using Strategy to Change Your Business Model

Abstract

Business models rose to prominence in the dot-com boom. Their usefulness may not have ended with the dot-com bust. George S. Yip believes that models may shed important light on how we understand and practise strategy. Business academics and consultants have been writing about strategy for over 40 years. Yet there is still great confusion as to what strategy is. The Internet boom and bust introduced a new term, business model, that may go a long way to clearing up the confusion.