Abstract
Social media, including sites such as Face Book, Twitter and Instagram, provides a platform for racist ideology, making this dysfunction of American society more evident. Social media can provide insight into the world of the racist – individuals who cling to their tribal identities, irrationally rejecting those who they perceive as different. Studying social media may provide insight into processes that can assist in healing American society of its segregationist views – a way toward healing the racist.The purpose of this paper is to analyze social media posts to better understand racism, its causality, and to develop initial steps for addressing racist ideology. A qualitative review consisting of content analysis of 600 American Face Book posts was completed to reveal patterns in cognition, problem solving, personality structures, belief systems, and coping styles. The content analysis consists of both a descriptive account of the data and an interpretive analysis.
 Keywords: Racism, social media, violence, social conditioning, sexism, ageism, anti-Semitism, able-bodyism, heterosexism, paranoia, Christianity, Cluster B Personality Traits, clandestine.
Highlights
Many thought racism was no longer a problem in modern day America with the election of the firstAfrican American president Barack Obama only to find that racism and racial hatred are alive and well in the U.S Racial hatred is illustrated by the profusion of racist commentary on the Internet, and on social media sites such as Facebook
The following themes emerged from the reviewed 600 Facebook posts: 1) fear/intolerance for people of dissimilar cultures that can progress to threats and violence; 2) strong, but distorted, sense of family structure and function/loyalty; 3) irrational and/or delusional belief systems; 4) low intellectual capacity, lack of awareness with regard to cultural differences; 5) hyper-religiosity; 6) ‘racist speak’ and ‘hidden symbols and 7) cluster B personality traits’
If racism is a kind of mental illness, causality likely involves genetic, biologic and experiential factors
Summary
Many thought racism was no longer a problem in modern day America with the election of the firstAfrican American president Barack Obama only to find that racism and racial hatred are alive and well in the U.S Racial hatred is illustrated by the profusion of racist commentary on the Internet, and on social media sites such as Facebook. It is the belief that one race or ethnic group is superior or inferior, and results in the denial of equal rights, goods and opportunities on every level to the racial groups that are considered inferior. Racists, at their most extreme, believe that other ethnic groups are inferior and they do not view other ethnic groups as human.
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