Abstract

Using Social Media to Accelerate the Internationalization of Startups from Inception

Highlights

  • Recognizing that entrepreneurs can use social media to amplify their tacit knowledge and convert it into sellable products and services contributes to the development of a learningbased view of rapid internationalization from inception

  • The literature suggests that extensive use of the Internet and the establishment of trust relationships with large, well-known companies lead to a startup’s rapid internationalization (Gabrielsson and Kirpalani, 2004; tinyurl.com/94wdjwo)

  • Entrepreneurs can use social media networks to: i) locate foreign individuals and organizations that can most benefit from having a problem solved; ii) interact with foreign customers, partners, and other stakeholders to amplify their tacit knowledge and convert it into marketable products and services; iii) provide real-time evidence of the value provided by their solutions; iv) develop trust relationships with potential customers and partners; v) learn about other go-to-market channels; and vi) continuously innovate to meet the demands of customers

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Summary

Victor Newman Professor and author

A set of principles, processes, and tools that entrepreneurs can use to rapidly internationalize their technology startups from inception does not exist. This article discusses entrepreneurs’ use of online social media networks to rapidly internationalize their startups from inception. The article was inspired by how the founders of Dewak S.A. rapidly internationalized their technology startup. Dewak’s only channel to market was via online social media networks. Recognizing that entrepreneurs can use social media to amplify their tacit knowledge and convert it into sellable products and services contributes to the development of a learningbased view of rapid internationalization from inception. The article provides entrepreneurs seeking to launch and grow global businesses with four recommendations that may save them time and money and increase the size of their addressable markets

Introduction
Tacit Knowledge
Social Media
Lessons Learned
Findings
Conclusion

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