Using social media and online collaboration technology in expatriate management: Benefits, challenges, and recommendations

Abstract

AbstractThis article emphasizes the benefits of social media and online collaboration technology use in expatriate management, and the need to pay special attention to digitalization‐related issues in supporting expatriates and their family members before, during, and after international assignments. In particular, we argue that the traditional approaches to expatriate management need to be developed further to reflect current technological advancements, especially social media and online collaboration tools that are increasingly used by millions of individuals worldwide on a daily basis—a trend that has been reinforced by the outbreak of the COVID‐19 pandemic and related social contact and international mobility restrictions. For this purpose, we show the advantages of implementing the above digital technologies in a number of instances, ranging from the recruitment and selection of international assignees to the cultural adjustment of expatriates and their families in a foreign country. Given these benefits, and the need to account for potential challenges associated with the use of or a high reliance on digital technology during expatriate assignments to both culturally close and distant countries, we outline recommendations that will guide the management of these digital tools by assigning organizations.