Using self‐generated validity to promote exercise behaviour

Abstract

Self-generated validity (SGV) refers to the fact that measurement of cognitions can lead to behaviour change. The present research tested to two predictions in relation to SGV: SGV is stronger when supplementing measures of intentions and other components of the Theory of Planned Behaviour (TPB) with measures of anticipated regret; SGV is only stronger when measuring anticipated regret before measuring intentions and other components of the TPB. A total of 576 18-22-year-old students were randomly allocated to complete one of three questionnaires in relation to exercise: (1) TPB questionnaire in relation to exercising in a sports centre (TPB only); (2) TPB questionnaire including anticipated regret questions that appear after intention items and are mixed in with other items (TPB + regret mixed); (3) TPB questionnaire with anticipated regret questions first (TPB + regret first). Past use of the sports centre was also measured by self-report in all conditions. Use of the sports centre 4 and 5 weeks later was measured based on objective records. Hierarchical regression analyses indicated no effect of measuring anticipated regret compared to only measuring TPB variables, but a significant effect of measuring anticipated regret first compared to the other two conditions on sports centre use. This effect persisted after controlling for TPB variables and past behaviour (PB). The effect was moderated by intention strength but not PB. Implications for understanding SGV and behaviour change are discussed.