Abstract
PurposeThe purpose of this article is two‐fold: to provide guidance on how to present persuasive web site redesign presentations to library stakeholders; and to introduce screen capture software as an effective and persuasive tool for usability studies to both record data and promote redesign recommendations to library stakeholders.Design/methodology/approachIncludes a review of the literature summarizing effective techniques used to create persuasive presentations and recounts how Camtasia Studio, Techsmith's screen capture software, was employed by the Usability Committee at Texas A&M University Libraries to record usability tests and present the committee's redesign recommendations to library administration and staff.FindingsScreen capture software in conjunction with effective presentations can have a positive impact on library‐wide buy‐in for web site redesign initiatives.Originality/valueWill be of interest to usability committees who want to streamline data recording and distribution techniques, as well as provide colleagues with a more compelling “data‐rich” option for the presentation of findings.
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