Using metaphors to facilitate cooperation and resolve conflict: Examining the case of Disneyland Paris

Abstract

Overall market entry conditions are fundamental to management success and of increasing importance in today's corporate world. This paper outlines the critical role that metaphors could play in facilitating learning evident in Disneyland Paris. Through the lens of a series of metaphors various insights relating to Disneyland Paris's cultural and political realities would be revealed. Key findings include the central role that specific metaphors could play in developing a successful international market presence and in revealing cultural communication patterns. Metaphors could provide the ultimate conceptual/educational framework in developing a flexible learning organisation.